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Who is Rachael devaux?

Rachael’s Good Eats is a nutrition, wellness, travel & fitness platform run by Rachael DeVaux, RD, CPT. It is a destination for young women in search of nutrition, fitness, and overall health & wellness content. Rachael has captivated her audience with her relatable and innovative content. The enthusiasm and accessibility that’s trade mark in her work, makes Rachael an approachable authority in her field that is palatable to a broad range of consumers

The task

Conceive and design a distinct brand personality that’s communicated by a portfolio of on trend and one of a kind brand assets to be leveraged across all uses from collateral to digital.