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The Client

FooFaFi | Food. Fashion. Fingernails.- is a fashion and lifestyle blog that emerged in January of 2015. The brand is an exploration of style, foodie experimentation, and creatively-curated nails.


The Task

Kailey Strachan Creative was chosen to create comprehensive brand identity, including logo, media kit, business cards, and Wordpress blog website (including 1 subsequent re-skins that have happened over the last year). 

I have been engaged from the very early stages of FooFaFi, and have been working on this ongoing project since 2015- including creative direction for the business to keep the brand cohesive as FooFaFi continues to grow.